About Us

Store Vivare is menswear for the man who would rather be well dressed than loudly dressed. Linen shirts that soften with every summer, merino and cashmere knits, tailored trousers, soft-shouldered jackets and leather shoes — pieces that work together and are built to be worn for years.

Fabric first

Every piece starts with the cloth: washed linen, two-ply cotton poplin, extra-fine merino, wool and cashmere blends, full-grain leather and calf suede. When the fabric is right, the design can stay simple — and simple is what still looks right five years from now.

Quiet details

Mother-of-pearl buttons, fully fashioned shoulders, Blake-stitched soles, half-lined trousers. Nothing printed on the outside, no oversized logos — just careful finishing in the places you notice once you wear it.

Our promise